LeBron James trading card could break record price at next auction – NBC Los Angeles
LeBron James could be on the verge of setting another record.
And someone will have to pay a lot of money to make it happen.
A one-of-a-kind James trading card – called the ‘Triple Logoman’ – is going up for auction this month, with some believing it will become the most expensive card ever sold. The current record is $6.6 million which was spent on a Honus Wagner trading card last year.
The Wagner card is over 100 years old. The James card is part of Panini’s 2020-21 “Flawless” collection and features the NBA logo patch from three of his jerseys, one from his time with the Cleveland Cavaliers, Miami Heat and Los Angeles Lakers.
“The card stands out like no other card in the history of the industry,” said Ken Goldin, founder and executive chairman of the Goldin Collectibles Marketplace – which is selling the card at auction this month. “Generally, it’s the old vintage cards that have a lot of value. … But there really has never been a card this popular before it even came out of a deck.
As of Wednesday afternoon, bidding stood at $1.7 million. The auction continues until June 25.
Panini only created five “Triple Logoman” cards, and James’s additionally stands out as the only one with three single-player patches. The chase was frantic, with even rapper Drake getting involved and buying packs in hopes of landing the James card.
The card was found earlier this year and Goldin was granted the right to handle its sale.
James can already say he was the star athlete on the most expensive basketball trading card in history. A card from his rookie season sold for $5.2 million last year.
“It has a reasonable chance of surpassing $5.2 million,” Goldin said. “To me, it’s an iconic card, and if it can break that record, it just shows people how valuable trading cards can be and that they don’t have to be 100 years old. I think this is going to really encourage people to go to their local stores, to go to their hobby stores, to go to Targets and Walmarts and buy packs of cards and tear them apart trying to find the next golden ticket.
James is No. 2 on the NBA’s career goalscorers list and is on pace to pass Kareem Abdul-Jabbar for the top spot next season.